The first type of customer is someone who knows exactly what they want, and they’re incredibly decisive.
Key Qualities of an Eagle:
What to do when dealing with an Eagle:
You don’t need to try to build up these customers or make them feel good; your direct, no-nonsense approach will be enough to make them happy.
With this type of customer, their attitude (like the peacock) is one that wants acknowledgment and recognition.
Key Qualities of a Peacock:
What to do when dealing with a Peacock:
You may feel like you have to work hard to listen to this customer, but what they say is very important.
Rather than confronting a problem, they withdraw and become more subdued which can lead to trouble down the road if you don’t pay attention.
Key Qualities of a Dove:
What to do when dealing with a Dove:
The most important thing here is to help them be comfortable with talking to you and ensure the lines of communication are open to avoid conflicts that fester.
The owl is one of the most misunderstood customers. If you’re not paying attention, you could think that they aren’t very interested in the project at all.
Key Qualities of an Owl:
What to do when dealing with an Owl:
You will have a tough time getting input from this customer when you need it so ensure you prepare them well in advance. This gives them the space they need, to get the information you need.
We like to pretend these customers don’t exist. But all businesses need to prepare themselves for a potential goose.
Key Qualities of a Goose:
What to do when dealing with a Goose:
Be cautious about putting a customer in the Goose category. Their behaviour may be highlighting some issues with your own management or communication methods and processes. But if they really are a goose and they become too much – let them go. You and your business don’t need that added pressure.
Getting to know your customers is key. It ensures your working relationship is easy and enables the project to run smoothly. Cater your approach to the type of customer you’re faced with.
The Five Customer Types Are: