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June 4, 2021

Get to Know Other Local Businesses – Why and How

The Why…

It is crucial for tradies with growing businesses, to get to know other businesses in their local market. You can learn so much about your community and customer base by getting to know similar businesses in the area. By connecting with other tradies and businesses you can learn more about them and their client base. Which may lead to you getting more referrals from them, if they know you offer services that their customers may be looking for. You can get to know other local businesses and have them get to know you, by making yourself more visible. With more visibility, you’ll be easier to find when people search for services that you can offer. You’ll also benefit from good old-fashioned word of mouth if people can put a face to the name.

Tip: Make sure you check the end of this article for a link to an online To-Do List you can use to help you with this.

The How…

Add a Face to the Name

One way to get to know other local businesses and have them get to know you, is to put a face to your company.

You can add your picture to:

  • your flyers
  • business cards
  • and social media posts

This helps others make the connection between your business name and the face behind it. It’s a great way to build trust and recognition and may even help people recognize you around town. You can even send printed marketing material to other businesses so they know who you are, what you do, and what you can offer them. By connecting with other trades you can help increase your own business as well as theirs, through client referrals and recommendations. It’s a win-win!

Attend Local Events

Another way to get to know your local business market is to attend local events. Google things like “ trade events”, ”trade shows”, and ”local business conferences”. You’ll find stacks of events that you can attend.

This helps you get to know:

  • the people in your community
  • other local businesses
  • more about your local community
  • and the market

More importantly, from this, THEY will get to know more about YOU and YOUR business. If you want to take this approach even further, you can offer to volunteer at these events or volunteer for community projects. Volunteering is a great way to build trust with the community and other businesses. And given that trust is one of the most important factors that decides if a customer is going to go with your business, or another – it cannot be understated.

In Summary

Get to know other businesses in your local market and start building trust in your brand.

Start reaping the rewards of a strong business network through word-of-mouth and increased visibility.

You can do this by:

  1. making an effort to get out
  2. getting your face seen
  3. meeting the people in your local community
  4. meeting other businesses in your community

Anything you can do to build trust in you and your brand, will go a long way to helping grow your business.

Your To-Do List

Save or print this list

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