September 27, 2022

Zero-Cost Marketing Strategies for Your Trade Business

Did you know, that if you have a trade business, you can market it at no cost?

That may sound too good to be true, but just wait, we’ll explain how there are a number of ways to pursue marketing opportunities without paying a penny in advertising.

You can take advantage of these free marketing opportunities and spend your time focusing on customer satisfaction and completing those important jobs instead. The key to your success is the reputation you build for your brand and keeping your customers happy.

Here are 3 free marketing strategies you can start working on today:

1. Use Social Media

Social media is a powerful tool that you can use as part of a zero-cost marketing strategy.

But, don’t just set up empty social media pages and leave them content-free. You need to ensure you maintain and update them frequently. Use a site like Facebook to generate leads, build brand trust, and keep your clients engaged.

business owner using facebook

Start by setting up a Facebook page for your business.

You can share pictures of jobs you have done, and ask your clients if you can tag them. In addition, you can promote blog posts about your industry to inform your visitors and give them ideas for new projects.

Creating content that encourages engagement is a great way to keep people coming back to your page. Make sure that you ask your clients to ‘like’ your page and leave a review. This is a great way to build your brand without any cost.

For reviews on Facebook make sure to send them the link facebook.com/yourusername/reviews

2. Attend Local Networking Events

Another free marketing strategy is to attend local networking events and get involved in the community. You might meet other trades business owners, and this is a great way to build a network for future referrals.

In addition to your customers, you can get referrals from other trades workers. Their clients might ask them for a recommendation for someone who works in your field, and you want to be that person.

3. Word-of-Mouth Marketing

Word-of-mouth marketing doesn’t have any cost, but it is dependent on delivering an excellent customer experience along with quality work for your clients.

There are so many different businesses that customers can choose from and they are looking for more than the final product. Customers want to feel respected and appreciated, and you need to convey that message.

People rely on what their friends and families think more than ever, so it is critical for your customers to walk away from your work feeling very happy with how the job was carried out.

Make sure that you communicate clearly with your customers, and deliver an excellent customer experience. The most important thing to remember is that you need to consistently deliver great experiences if you want to use word-of-mouth marketing to get referrals.

So, there you have it; 3 zero-cost marketing strategies that you can implement for your business:

  • Social media
  • Attend networking events
  • Word-of-mouth marketing – provide an excellent service and the referrals will generate themselves

Your To-Do List

Save or print this list
#1 – Use social media
  • Create active social media pages that provide up-to-date content
  • Encourage your customers to join and keep them engaged
  • Share pictures of completed or ongoing jobs
  • Encourage reviews on your social media
#2 – Attend local networking events
  • Get involved in the community with local networking events
#3 – Word-of-mouth marketing
  • Communicate clearly with your customers
  • Great customer service leads to word-of-mouth referrals