September 20, 2022
How to Boost the Competitive Advantage of Your Trade Business
You want your trades business to be successful right? Otherwise, why are you here?
Then you need to boost your competitive advantage.
Brand development is going to be the key to your success and customer satisfaction. Customers want a great customer experience, on top of a job well done. If you want to retain your customers, get referrals, and grow your business you need to do more than make them happy, you need to wow them.
Here’s how to do it:
Communicate Clearly to Customers
One of the easiest ways to boost your competitive advantage is to engage in great communication. But, this means more than talking about the project with your clients; you need to be responsive when people comment on your social media and communicate well with employees and suppliers.
Use client onboarding to make sure that the communications with your client are clear and your plans are laid out from the moment they make a deposit and throughout the process.
Plan ahead and make a realistic timeline that lets your client know when you plan to reach milestones. Communicate regularly and make sure that you discuss any setbacks ahead of time.
You can hire a virtual assistant to help you monitor your emails and social media pages.
It is critical to respond to visitors and potential clients right away, but your time is better spent focusing on the projects. There are professionals who can take care of the rest for you.
Build Your Brand
Taking the time to build your brand will also help you boost your competitive advantage.
Your online presence is essential so potential customers can learn about your company and brand. Make sure you have a decent website and an active social media presence, including a profile on LinkedIn.
Your business’ Facebook page must be updated regularly with pictures of your work, interesting trade-related posts, and posts that encourage customer engagement. You can hire someone to manage this for you so that you can focus on your work and your customers’ needs.
In addition, join local networks and make sure that people locally know who you are. Include your face along with your brand to build trust in the community.
You can volunteer locally to get to know people and showcase your work.
Building your brand and showing people that they can trust the quality of your work is the best way to gain a competitive advantage in your field.
Your To-Do List
- Be responsive
- Communicate across social media
- Communicate with employees and suppliers
- Use an effective client onboarding process
- Plan ahead and make realistic timelines
- Hire a virtual assistant
- Create a website, social media presence and Linkedin
- Join local networks
- Volunteer locally and showcase your work