Would you call this business based off of a simple google search? What makes you want to go back and search for another business? What things are missing or make it seem offputting?
The importance of a great website should never be underestimated. Your website is your storefront in the online world. In this day and age, businesses that do not have an online presence are suspect in the eyes of most consumers. When people meet you or hear of your business, the first thing they do is look for your business online. If you don’t have a website, they will likely go to someone who does.
Take a look at a few reasons why it is so important to have a website.
Your customers will expect you to have a website.
What customers look for:
Websites without that information are seen as lest trustworthy and might be considered a scam by customers.
When you have a website, you can increase your brand awareness across a large area which helps you grow your reach – it’s how you find new customers. This can be improved with targeted marketing, links to social media from your site (and vise versa), and blog posts* about your industry.
All this leads to:
*An important point to note, these posts should be SEO optimized so that you reach more people. Otherwise, you’ll get lost among competitors when people search for you on Google.
You can design your website to show people what is special about your business.
You might include:
How often do you remember to call a friend or relative when something pops up to remind you about them? Sometimes it’s the ONLY time we remember to reach out!
If you keep your website up to date, you will be able to stay in touch with your clients. The more engagement and connection people have with a brand – the more likely they will be to do business with and refer others to that brand.
You can do this by:
When you do flyers or emails to get leads, you want to have a website address to send them to. Most people will check out your website before they give you a call or consider you for a job. The key is to make sure that your website is clean and easy to read. It should be simple for visitors to find and ask for more information. Including your website in your marketing materials maximizes your reach.
Would you call this business based off of a simple google search? How does this compare to the other website? What things are included that make it more trustworthy?
With everyone using smart phones and hardcopy Yellow Pages going extinct, trade businesses of all sizes need to have a good website.
Key reasons why: