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September 7, 2021

How Important Is a Great Website for a Trades Business?

Would you call this business based off of a simple google search? What makes you want to go back and search for another business? What things are missing or make it seem offputting?

The importance of a great website should never be underestimated. Your website is your storefront in the online world. In this day and age, businesses that do not have an online presence are suspect in the eyes of most consumers. When people meet you or hear of your business, the first thing they do is look for your business online. If you don’t have a website, they will likely go to someone who does.

Take a look at a few reasons why it is so important to have a website.

Your Customers Expect it

Your customers will expect you to have a website.

What customers look for:

  • Company details (contact number, email, place of business, etc.)
  • Examples of past work
  • Reviews from other customers
  • Services offered

Websites without that information are seen as lest trustworthy and might be considered a scam by customers.

Website-layout

You Can Grow Your Reach

When you have a website, you can increase your brand awareness across a large area which helps you grow your reach – it’s how you find new customers. This can be improved with targeted marketing, links to social media from your site (and vise versa), and blog posts* about your industry.

All this leads to:

  • Increased customer base
  • User experience and customer satisfaction
  • Better customer engagement
  • Increased visibility
  • Better informed customers
  • Trust building

 

*An important point to note, these posts should be SEO optimized so that you reach more people. Otherwise, you’ll get lost among competitors when people search for you on Google.

You Control How You Present Yourself

You can design your website to show people what is special about your business.

You might include:

  • Samples of your work: upload photographs, slideshow presentations, or a video of a job underway.
  • Reviews: getting feedback from past clients who are happy with your work.
  • Social media links: making sure people can like and follow your social media pages.

It Helps You Stay in Touch with Your Clients

How often do you remember to call a friend or relative when something pops up to remind you about them? Sometimes it’s the ONLY time we remember to reach out!

If you keep your website up to date, you will be able to stay in touch with your clients. The more engagement and connection people have with a brand – the more likely they will be to do business with and refer others to that brand.

You can do this by:

  • uploading new informative blog posts
  • uploading photos or videos of your projects
    writing about important milestones for your business
  • creating interactive polls or surveys
  • anything else that might hold their interest or engage with your business online

It Helps You Get Referrals

Your website is always open. If you have a website, anyone can find you no matter what time of day it is. They may choose someone else if have to wait for business hours to make an appointment or communicate with you. Some customers might deal with their administration at odd hours or need to send off a quote request whenever they can. They may want to send referrals to your website. If you can be seen or reached 24/7 – you’re far less likely to miss out on potential work.

You Can Include Your Website on Emails and Flyers

When you do flyers or emails to get leads, you want to have a website address to send them to. Most people will check out your website before they give you a call or consider you for a job. The key is to make sure that your website is clean and easy to read. It should be simple for visitors to find and ask for more information. Including your website in your marketing materials maximizes your reach.

Would you call this business based off of a simple google search? How does this compare to the other website? What things are included that make it more trustworthy?

In Summary

With everyone using smart phones and hardcopy Yellow Pages going extinct, trade businesses of all sizes need to have a good website.

Key reasons why:

  • It’s the norm these days
  • Gives you access to more customers
  • Helps you present your business the way you want
  • Helps you keep touch with clients
  • Gets you more referrals
  • Online point of contact for hardcopy marketing materials & communications
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